{{first_name}}, have kids?
We went on a family walk last weekend.
Nothing planned. Just get outside, get some air, let the kids run.
We've got this desert area near our house and we end up out there more than anywhere else.
My daughter Sage (6) stops mid-stride.
Points at the ground.
I almost walked right past it.
Half-buried in the dirt...
a dried-out piece of bone.
She picks it up like she found gold.
Turns it over in her hands. Inspects every angle.
Completely unbothered by what it used to be attached to.
We have no idea what animal it came from. Could've been out there for years.
We brought it home anyway 😄.
Sage (6)
It's sitting on our kitchen counter right now and I'm pretty sure it's becoming a permanent fixture.
When I asked her why she wanted to keep it, her response was, “Dad, wasn’t this alive before?”
Me: “Yeahhhh…a long time ago.”
Sage: “Well we shouldn’t forget about it, it used to be a part of a living and breathing animal.”
Me: “I guess you’re right Sage.” (how would I argue that?)
That's the thing about kids.
They don't walk past things.
They aren’t distracted by what was working before…it’s probably why kids who lose or break something don’t want a replacement, they want what they had.
And when something had a story or a past, they stop. They look. They pick it up.
Most adults have completely unlearned that.
We're moving too fast, too focused on the destination, too in our heads about the next thing.
And we miss what's right there on the ground in front of us.
…or we devalue what used to work or what used to bring us joy.
Then it’s forgotten.
Funny enough, afterwards, we were watching Toy Story 2’s short YouTube clips on my phone, and we stumbled upon the video montage of Jessie the cow girl singing the song, “When She Loved Me”. I’ll spare you the tears:
Jessie is a toy who’s owner naturally grew up and donated her to someone new…the end.
And as a 90’s kid (I was born in 1990 so Toy Story was a big deal to me lol), you can’t watch that and feel nostalgic…I remembered crying to that one (and then of course Disney’s Tarzan…another story for another day lol.).
That's been on my mind a lot lately as it relates to how most people approach their business and discarding what had worked before.
Everyone's sprinting toward some complicated strategy…when the thing that actually works is usually simpler and closer than they think.
Raising capital and attracting investors isn’t hard, it’s disciplined.
And I’m sure your strategy is working, you may just need to return to the basics so the right people consistently see you.
In fact, if you want, I’ll give you a list of 10,000 accredited investors totally free.
No cost. Just grab some time with me here and let me know you want the list in the “reason for meeting” section of the booking page.
Hoping you find and value what you’re looking for,
Andrew LeBaron
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